Part of the success for freelancers is to manage a “relationship” with clients that is mostly professional but has a slight personal level. Because every client is different, it is quite difficult to know how personal one should be with their client. But if you are passionate about design, you will become close friends with your clients.

Balance

Countless blogs, books, articles, etc. mention this “balance” of professionalism and personal acquaintance. Almost all of them state that if a designer becomes too personal with their client, the client can take advantage of the designer in terms of negotiation, deadlines, and workload. But a strong, dedicated, and passionate designer will be able to tell a client (friend) no.

If a designer is not close to his or her client, telling them no could be difficult. Being honest with them is not easy.

Design is a Relationship

The closer a designer becomes with the client, the better quality the designs will become. This is where “Design is a Relationship” comes in. Design is a constant non-linear cycle. The design process involves communication between the designer and the client. If that communication is muddied by professionalism, the quality and richness of design is hindered.

Alienation

A common argument is that the designer shouldn’t “alienate” their clients by trying to become too close. A good designer will naturally be able to attach to their client. After the first meeting/communication, treat the client as if you are hiring them instead of the client hiring the designer. Can this client work well with you? If they can’t, don’t make a deal.

I know we all strive to make a dollar. But a designer should know not to accept every offer from every potential client. The goal for a real passionate designer is not to make money, it is the expression of creativity.